The Fresh Press Juices Up Growth with Funding from Nikhil Kamath's Gruhas Collective

Fresh-pressed juice company The Fresh Press has secured an undisclosed amount of equity funding from Gruhas Collective Consumer Fund (GCCF) led by investor Nikhil Kamath. This investment will fuel the brand's expansion plans and product diversification.

Growth Strategy Powered by Funding

• Store Expansion: The Fresh Press aims to triple its store presence from 40 to 150 outlets within 18 months. This expansion will include a mix of standalone stores and "shop-in-shop" models located within INOX theaters and Reliance Retail outlets.

• Employee Recruitment: The company plans to invest in personnel to support its growing operations.

• Marketing and Branding: Strategic marketing initiatives will be implemented to enhance brand awareness and customer acquisition.

• Product Innovation: Beyond its core offerings of fruit juices, milkshakes, and smoothies, The Fresh Press will explore expanding into sun-dried fruit products, catering to a broader health-conscious consumer base.

Financial Performance and Investor Confidence

The Fresh Press is experiencing promising growth, with projected revenue rising from Rs 3.5 crore in FY23 to Rs 15 crore in FY25. Notably, their shop-in-shop format boasts higher profitability despite lower customer traffic due to a more efficient business model.

Investor Backing and Founder's Vision

Nikhil Kamath, co-founder of Gruhas and Zerodha, expressed his belief in The Fresh Press, highlighting the company's alignment with the growing trend of health-conscious consumers in India.

Co-founder Mithil Lodha emphasized the company's commitment to providing innovative and healthy products to Indian consumers. He outlined the expansion plans and product diversification strategies made possible by the recent funding.