ShopDeck Raises $8 Mn in Series B Funding to Transform D2C Ecosystem

Bengaluru-based D2C-focused software solutions provider ShopDeck has successfully secured $8 million (approximately INR 67 crore) in a Series B funding round. The funding was led by Bessemer Venture Partners, with participation from Elevation Capital, Chiratae Ventures, and Venture Highway. With this fresh capital, ShopDeck plans to strengthen its workforce by hiring top-tier talent, enhance its product offerings, and explore new experimental initiatives. According to co-founder Rishabh Verma, these efforts aim to bolster the startup’s mission of empowering merchants to succeed in the direct-to-consumer space.

ShopDeck was founded in 2022 by Rishabh Verma and Harmin Shah, the creators of WMall, an ecommerce marketplace that was shut down the same year. After winding up their earlier venture, the duo pivoted to launch ShopDeck from scratch, focusing on enabling D2C brands to grow efficiently. “We help merchants not only set up and optimize their storefronts but also sell D2C profitably,” Verma explained, highlighting the platform’s end-to-end solutions designed to support merchants in every step of their journey.

The startup offers a range of services, including website development and customization, catalog management, and assistance with marketing and pricing strategies. ShopDeck predominantly works with brands in long-tail categories, such as fashion, jewelry, home and kitchen, and other design-centric segments. Impressively, 90% of the merchants onboarded by ShopDeck are first-time sellers. In the last two years, the platform has enabled over 500 brands, including JerseyKart, Rizik, ichaa, AS Platinum, and Fargo, to establish their digital presence and sell directly through their websites.

With the newly raised funds, ShopDeck is set to scale up its operations by building a high-quality team and introducing innovative features to its product suite. “We will hire a much higher quality team and invest in the product, and of course, utilize funds for new experiments,” Rishabh Verma told , outlining the startup’s future roadmap.

On the financial front, ShopDeck’s parent company, Blitzscale Technologies, generated INR 19.5 crore in revenue during the financial year 2022-23, reflecting a robust 41.32% year-on-year growth. However, the company also reported a net loss of INR 9.2 crore and a negative EBITDA of INR 11.8 crore for the same period, showcasing both its growth potential and the challenges it faces in achieving profitability.

ShopDeck operates in a competitive landscape, rivaling established players like Shopify, Magento, and WooCommerce in e-commerce enablement, while also contending with Shiprocket and Shipway in the shipping and marketing space. Despite the competition, ShopDeck’s unique focus on empowering small and first-time merchants has allowed it to carve a niche in the crowded D2C ecosystem.

With its ambitious growth plans and customer-centric approach, ShopDeck is poised to become a key enabler for D2C brands looking to thrive in today’s competitive e-commerce market. The latest funding round marks a significant milestone in the company’s journey to revolutionize how merchants navigate the D2C space.