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QUE Eyewear Partners with Cricketer Shikhar Dhawan for Brand Launch and Growth

SUMMARY

QUE Eyewear, a new brand focused on premium yet affordable sunglasses, has partnered with Indian cricketer Shikhar Dhawan. Dhawan joins not only as a brand ambassador but also as an investor and partner, signifying his belief in QUE's mission.

QUE aims to disrupt the sunglasses industry with a focus on style, quality, and affordability. Shikhar Dhawan's association with the brand will boost their marketing efforts and help them reach a wider audience.

QUE, a rising star in the eyewear industry, has announced a strategic collaboration with renowned Indian cricketer Shikhar Dhawan. This partnership marks a significant moment for QUE as they prepare for their launch and aim to redefine the sunglasses market.

Strategic Partnership: QUE has secured Shikhar Dhawan not only as a brand ambassador but also as an investor and partner. This multi-faceted collaboration strengthens QUE's position in the market and signifies Dhawan's belief in their vision.

Focus on Quality and Style: Both QUE and Dhawan share a commitment to quality and style. QUE's premium sunglasses cater to a "mass premium" audience, offering a balance between affordability and high-end design.

Dhawan's Role: Dhawan will play a crucial role in representing QUE, amplifying their marketing efforts, and contributing to their success. His association with the brand will resonate with consumers seeking stylish and functional sunglasses.

Disrupting the Industry: QUE aims to redefine the sunglasses industry with innovative designs and a commitment to democratizing style. They have their sights set on disrupting not only the Indian market but also the international stage.

Strong Leadership: Shashank Saurabh, QUE's Co-founder and CEO, expresses confidence in their ability to build a strong brand foundation with Dhawan's involvement.

This collaboration signifies QUE's ambitious plans to establish itself as a leading eyewear brand. With Dhawan's star power and QUE's commitment to innovation, the company is well-positioned to make a significant impact on the industry.