Ola migrates IT workload from AWS and Azure to Krutrim Cloud, offering free services to developers.

Ride-hailing giant Ola is making a significant shift by migrating its IT workload from cloud giants Amazon Web Services (AWS) and Microsoft Azure to its own cloud platform, Krutrim. However, experts believe this move is unlikely to disrupt the dominance of established hyperscalers in the Indian cloud market.

• Ola's Cloud Migration: Ola is moving its IT infrastructure from AWS and Azure to Krutrim, a cloud platform developed by its AI subsidiary Krutrim.

• Krutrim's Free Cloud Offer: Krutrim is offering one year of free cloud usage to developers who switch from Azure, potentially attracting mid-tier organizations.

• Limited Impact on Hyperscalers: While Ola's departure represents a small revenue loss for AWS and Azure, their market share is unlikely to be significantly impacted due to Krutrim's limited scale and capabilities.

• Infrastructure and Integration: Experts question Krutrim's ability to support a large-scale exodus from established hyperscalers due to potentially limited infrastructure and integration capabilities.

• Funding Free Cloud Services: Offering free cloud services for a year raises concerns about Krutrim's long-term financial sustainability, especially if a significant number of developers migrate.

• Competition with Established Players: Hyperscalers offer a wider range of services, robust infrastructure, geographical reach, and integrations with various platforms, making it difficult for Krutrim to compete effectively.

• Niche Appeal for Krutrim: Krutrim's free cloud offering might attract some niche players in the short term, but it's unlikely to pose a major threat to established hyperscalers.

• Focus on Integration and AI: As organizations build AI applications, factors like integration with different platforms, data quality, and language model performance will become increasingly important. Indian cloud providers need to focus on these aspects to compete effectively.

Ola's migration to Krutrim signifies a push for an indigenous cloud solution. However, Krutrim faces a steep climb in challenging the dominance of established hyperscalers in the Indian cloud market. The future of Indian cloud competition hinges on Krutrim's ability to address infrastructure limitations, secure funding for free services, and offer compelling integrations and AI functionalities.