Nestasia Secures $8.35 Million to Expand Offline Stores and Launch New Categories

Home decor and lifestyle brand Nestasia has raised $8.35 million in a funding round led by Susquehanna Asia VC, Stellaris Venture Partners, and other angel investors. The capital will be used to fuel the brand’s expansion, including launching new categories, building its brand presence, and increasing its offline store footprint.

Expanding Product Categories and Offline Presence

Founded in 2019 by Aditi Murarka Agrawal and Anurag Agrawal, Nestasia offers over 4,000 SKUs, primarily in home decor and lifestyle products. Dining items dominate their catalog, accounting for 50% of the company's revenue. With plans to broaden their product range, the startup will focus on kitchenware, drinkware, cookware, and appliances, while also launching new themed categories like Nest Baby & Kids.

“Offline sales currently contribute around 10% of our revenue, as we only recently ventured into this space. Our website brings in 55%, with the rest coming from quick commerce and marketplace platforms," said co-founder Aditi Murarka. Nestasia has already established seven exclusive brand outlets across six cities and plans to open 30 stores by the end of 2025.

Strategy for Festive Season Growth

Nestasia has always been occasion-focused, introducing new products weekly. As the festive season approaches, the brand will ramp up its efforts with new initiatives and product launches across e-commerce platforms, quick commerce, and physical stores.

In FY23, Nestasia reported Rs 27 crore in revenue and expects 70% growth in FY24. The company has set a target to reach a Rs 1,000 crore annual revenue run rate in the next four years.

Investor Confidence and Market Expansion

Commenting on the investment, Bhavani Rana, investment advisor to Susquehanna Asia VC, said, “Nestasia’s strong online presence and diverse product range position it well in the growing e-commerce sector.”

Rahul Chowdhri, partner at Stellaris Venture Partners, emphasized the brand’s successful strategy of offering fresh assortments weekly, leading to significant consumer demand and brand loyalty.

The home decor industry has seen a surge in investment, as evidenced by Trampoline, a B2B home decor firm, raising $5 million from Matrix Partners India and WaterBridge Ventures in June 2023.

Nestasia is on an ambitious path to become a leading player in India’s home decor market, and its rapid growth trajectory reflects the rising consumer demand for aesthetic yet functional products.