Lenskart Seeks Top D2C Entrepreneurs to Innovate and Build Next-Gen Eyewear Brands

India’s leading eyewear retailer, Lenskart, is on the hunt for three dynamic entrepreneurs to join the company as Entrepreneurs in Residence (EIR). This new initiative aims to develop the next generation of direct-to-consumer (D2C) eyewear brands. The announcement, made by Lenskart’s CEO and founder, Peyush Bansal, highlights the company's commitment to expanding its innovative approach in the eyewear sector.

In his recent LinkedIn post, Peyush Bansal outlined his vision for the EIR roles. He emphasized the need for accomplished entrepreneurs who have scaled a lifestyle D2C brand to over ₹50 crore (approximately $6 million) annually in India. “At Lenskart.com, we are now looking for 3 Entrepreneurs in Residence to build the next generation of Direct-to-Consumer eyewear brands,” Bansal stated. These new brands will be tailored to address specific consumer segments and provide unique design propositions.

The selected Entrepreneurs in Residence will be tasked with creating eyewear brands that cater to niche markets, solving specific consumer problems, and offering distinctive design elements. Bansal’s goal is to leverage the experience of these entrepreneurs to build global eyewear brands on a significantly larger scale. He invited potential candidates to send a direct message with their details and a brief explanation of why they would be a great fit for this opportunity.

Bansal’s post has generated a flurry of responses on social media. While many praised the initiative as a bold step toward innovation in the eyewear market, others expressed skepticism about the feasibility of recruiting established entrepreneurs for these roles. One user commented, “I feel, if anyone had made ₹50 crore in a year here in India, they may challenge you in the eyewear segment but anyways #CFBR.” Another user added, “If a person has built anything meaningful, say even ₹10-15 crore ARR business, they would likely not return for a job. In India, building a sustainable business isn’t that hard, and entrepreneurs might opt for an SME IPO instead.”

Lenskart’s search for Entrepreneurs in Residence represents a significant opportunity for experienced D2C professionals to make a major impact in the eyewear industry. As the company continues to push boundaries and innovate, these roles could play a pivotal part in shaping the future of direct-to-consumer eyewear brands.

Entrepreneurs interested in this opportunity are encouraged to reach out to Peyush Bansal with a brief note detailing their qualifications and why they are suited for the role. Lenskart is set to review applications and connect with potential candidates to explore this exciting venture further.