Honasa Consumer’s BBlunt Achieves Rs 100 Crore ARR Milestone, Reflecting 4X Growth Since Acquisition

Honasa Consumer, the powerhouse behind the popular beauty and personal care brand Mamaearth, has announced a significant achievement for its hair care segment. BBlunt, acquired in February 2022, has surpassed an annual revenue run rate (ARR) of Rs 100 crore, marking a remarkable fourfold increase since the acquisition. This milestone underscores the brand’s successful integration into Honasa Consumer’s portfolio and its growing influence in the Indian hair care market.

Driving Growth Through Innovation and Data-Driven Strategies

The impressive growth of BBlunt is attributed to Honasa Consumer's strategic focus on data-based innovation and targeted product development. By leveraging insights from stylists, consumer feedback, and extensive salon testing, the company has tailored its offerings to meet the unique needs of Indian hair types. BBlunt’s product lineup, which includes hair colours, shampoos, conditioners, styling products, and appliances, addresses common issues like hard water damage and pollution, delivering salon-quality results at home.

A Growing Portfolio of Success

This achievement follows other notable milestones for Honasa Consumer. On April 22, ET reported that The Derma Co, the company’s skincare brand known for its active ingredients, achieved an ARR of Rs 500 crore. Additionally, Aqualogica, another skincare brand focused on hydration, crossed Rs 150 crore in ARR last August. These successes highlight Honasa Consumer's robust strategy and its ability to drive growth across various segments of the beauty and personal care industry.

Strategic Insights and Future Outlook

Varun Alagh, cofounder, chairman, and chief executive of Honasa Consumer, expressed confidence in BBlunt’s potential from the outset. “Our strategic playbooks have been instrumental in driving BBlunt’s expansion. This milestone is a testament to our deep understanding of the Indian hair care market and our ability to develop products that cater to its specific needs,” said Alagh.

Portfolio Adjustments and Revenue Growth

In a recent development, Honasa Consumer decided to discontinue its ayurvedic beauty brand, Ayuga, as of August 9, following the brand’s struggle to achieve a product-market fit. Despite this, the company maintains a strong portfolio with six active brands, including Mamaearth, The Derma Co, Aqualogica, Dr Sheth's, BBlunt, and Staze.

Honasa Consumer's financial performance has also been robust. The company reported a 19% year-on-year increase in operating revenue for the April-June period, reaching Rs 554 crore. Net profit saw a substantial rise of 62%, amounting to Rs 40 crore.