From Humble Beginnings to Shark Tank Success: Ankush Barjata's Deeva Revolutionizes Saree Industry

Ankush Barjata's story is an inspiring tale of perseverance and entrepreneurial spirit. This young man from a small village in Himachal Pradesh has carved a niche for himself in the online saree industry with his innovative platform, Deeva.

Building a Dream from Scratch:

• Driven by a desire to provide a better life for his family and inspired by his family's legacy in the clothing business, Ankush embarked on his entrepreneurial journey.
• Identifying a gap in the saree market, he envisioned connecting customers directly to manufacturers, eliminating middlemen and offering competitive prices.
• With limited resources, Ankush embarked on a nationwide tour to understand the industry's intricacies and forge partnerships with manufacturers.

Challenges and Triumphs:

• Ankush's initial venture faced setbacks, leading him to relocate and work tirelessly to establish Deeva.
• He leveraged technology, creating a user-friendly website and app catering to the needs of working women seeking quality sarees.
• His commitment to ethical business practices included ensuring prompt payments to manufacturers, leading to a win-win situation for all stakeholders.

Shark Tank Boost and Future Aspirations:

• Ankush's appearance on Shark Tank India Season 3 catapulted Deeva into the national spotlight, securing a significant investment and boosting sales.
• With a dedicated team of 30 people from his village and partnerships with over 500 manufacturers, Deeva empowers rural communities and celebrates traditional craftsmanship.
• Looking ahead, Ankush envisions scaling Deeva into a Rs 150 crore business, expanding into international markets, and establishing a physical retail presence.