Flipkart Unveils Flipkart IRIS: A New Insights Platform for Brands

Flipkart, a leading Indian e-commerce platform, has launched Flipkart IRIS (Insights and Research Intelligence System). This innovative platform aims to revolutionize how brands understand and engage with their customers on Flipkart.

• Deeper Consumer Insights: Flipkart IRIS offers brands a comprehensive suite of tools to analyze customer behavior on the platform. This includes detailed reports on product interactions, user trends, and brand perception.

• Data-Driven Decisions: Equipped with these insights, brands can make informed decisions about marketing campaigns, product offerings, and overall business strategy. This data-driven approach can significantly improve conversion rates and sales.

• Benefits for All Brands: Flipkart IRIS caters to both established brands and new-age D2C players. Established brands can leverage the platform to optimize marketing campaigns and identify growth opportunities. D2C brands can gain valuable insights into consumer behavior and market trends, allowing them to build a strong foundation for success.

• Closing the Gap on Retail Media Spend: Flipkart highlights the potential of retail media in India. Through Flipkart IRIS, brands can effectively utilize the platform to reach a vast audience across diverse demographics. This can help close the gap between India's current retail media spending and that of developed markets like the US and China.

Flipkart IRIS signifies a significant shift in the Indian e-commerce landscape. By empowering brands with consumer intelligence, the platform fosters a win-win situation for both Flipkart and its brand partners. Brands can gain a competitive edge through data-driven strategies, while Flipkart strengthens its position as a comprehensive e-commerce ecosystem. As retail media continues to gain traction in India, Flipkart IRIS is poised to play a major role in shaping the future of brand-consumer interactions within the e-commerce space.