CCI Extends AI Impact Study Bidding Deadline to June 18

The Competition Commission of India (CCI) has extended the deadline for submitting bids to conduct a market study on the impact of Artificial Intelligence (AI) on competition. This move signifies the importance the CCI places on understanding the complex relationship between AI and fair market practices.

Extended Deadline: The deadline for submitting bids to conduct the study has been extended from June 3rd to June 18th, 2024. This allows more time for qualified research institutions to participate.

Focus of the Study: The study will delve into various aspects of AI's influence on competition, including:

• How AI personalizes recommendations, services, and pricing, impacting consumer choices.

• Whether AI can facilitate anti-competitive strategies through self-learning algorithms or biased data.

• The competitive implications of mergers and acquisitions involving companies with advanced AI capabilities.

Significance of Understanding AI's Impact: By understanding how AI shapes competition, the CCI can better formulate strategies to promote both innovation and fair market practices. This ensures a healthy digital economy where businesses can thrive ethically.

The Rise of Generative AI (Gen AI) in India:

The article also highlights the burgeoning Gen AI landscape in India. With over 100 startups and funding exceeding $600 million since 2019, India is experiencing rapid growth in this transformative technology. Companies like SarvamAI and Krutrim focus on developing AI models for Indian languages (Indic LLMs), while ObserveAI demonstrates the significant investments in the sector.

Overall, the CCI's focus on studying AI's impact on competition and the thriving Gen AI landscape in India showcase the nation's commitment to navigating the digital age responsibly. By understanding and fostering ethical growth in AI, India can ensure a future where this technology benefits both businesses and consumers.