Cashfree launches risk management and fraud prevention tool RiskShield

Cashfree Payments, a leading payment gateway for online merchants, has introduced a powerful new tool in the fight against online fraud - RiskShield. This real-time risk management solution promises to significantly reduce fraudulent activities, offering peace of mind to businesses of all sizes.

How Does RiskShield Protect Businesses?

• Multi-layered Defense: RiskShield goes beyond basic protection. It empowers merchants to block transactions based on various criteria, including mobile numbers, email addresses, IP addresses, card details, and UPI handles.
• Frequency and Amount Limits: Gain granular control over transactions. RiskShield allows you to set restrictions on the number of transactions and the total amount a customer or payment method can use within a specific timeframe.
• AI-Powered Detection: Cashfree Payments leverages the power of artificial intelligence (AI) and machine learning to identify suspicious transaction patterns across their vast merchant network. This proactive approach helps prevent potential losses and legal issues arising from fraudulent activities.
• Reduced Chargebacks: Chargebacks, where a customer disputes a transaction, can be a major headache for businesses. RiskShield helps minimize chargebacks by identifying and blocking fraudulent transactions before they occur.

Benefits for Businesses

• Enhanced Fraud Protection: RiskShield offers a comprehensive risk management solution, significantly reducing the risk of fraudulent transactions.
• Improved Compliance: Meeting industry standards and regulations becomes easier with RiskShield's features that ensure adherence to fraud prevention measures.
• Reduced Operational Costs: By minimizing chargebacks and disputes, businesses save time and resources previously spent dealing with fraudulent activities.
• Streamlined Operations: RiskShield's automated features free up staff time, allowing them to focus on core business activities.

Why is RiskShield a Game Changer?

Cashfree Payments highlights two key issues addressed by RiskShield:

• Neglecting Security Investments: Many businesses underestimate the importance of robust risk management tools. RiskShield offers a user-friendly and comprehensive solution, filling this critical gap.
• Limited Functionality of Existing Tools: Even businesses with existing fraud detection tools often lack real-time payment blocking features and actionable insights. RiskShield goes beyond basic detection, providing proactive protection and clear guidelines for implementation.

The Cashfree Advantage: A Growing Powerhouse

Cashfree Payments is a company on the rise. With a 75% year-on-year revenue growth in FY23, they are a trusted partner for thousands of online merchants. Their recent regulatory approval as a payment aggregator and the launch of RiskShield further solidify their position as a leader in secure online payment solutions.

The Future of Online Payments: A Focus on Security

As online transactions continue to surge, robust security measures become paramount. Cashfree's RiskShield is a significant step forward, showcasing their commitment to protecting both businesses and consumers in the ever-evolving landscape of online payments.