Beco Secures $10 Million Funding from Tanglin Venture Partners for Expansion in Home and Personal Care Market

In a notable development for the eco-friendly consumer goods sector, Beco, a Mumbai-based home and personal care brand, has successfully raised $10 million in its latest funding round. Led by Tanglin Venture Partners, the round saw substantial participation from Titan Capital Winners Fund, Asian Paints promoter Manish Choksi, existing investor Rukam Capital, and Synergy Capital.

Aiming High with New Investment

Founded in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, Beco is setting ambitious goals with its new funds. The company plans to significantly ramp up production capacity, invest in cutting-edge research and development, enhance offline sales infrastructure, and boost brand visibility. Aditya Ruia, co-founder of Beco, emphasized the company’s long-term vision: “The current industry potential and scale suggest there’s still a long journey ahead. This round aligns perfectly with our strategic outlook and future plans.”

Expanding Product Line and Market Reach

Beco is renowned for its plant-based, eco-friendly home and personal care products. The company's diverse product line includes laundry liquids, floor cleaners, dishwashing gels, tissue papers, toilet rolls, napkins, kitchen towels, and compostable garbage bags. Since its inception, Beco has rapidly grown its footprint, with products available in over 10,000 retail stores across more than 20 Indian cities. The company aims to expand this presence to 30,000-40,000 stores within the next year, with more than half of its sales projected to come from offline channels.

Additionally, Beco maintains a strong digital presence through major e-commerce and quick-commerce platforms such as Amazon, Zepto, Blinkit, Swiggy Instamart, and DMart Ready. The company is targeting a threefold increase in revenue by next year, although specific revenue figures have not been disclosed.

Rising Demand for Direct-to-Consumer Brands

This funding boost comes at a time of heightened interest in direct-to-consumer (D2C) brands. The surge in consumer demand for convenience and sustainability has been fueled by the rapid delivery services of quick-commerce platforms like Blinkit, Zepto, and Instamart. This trend has attracted considerable attention from venture capital firms, leading to a wave of investments in the D2C space.

Recent reports indicate other D2C brands are also in the spotlight. For instance, Tuco Intelligent, a kids' gift brand, is reportedly negotiating new funding with Fireside Ventures. Peak XV Partners is expected to invest in bread maker The Health Factory, and Gourmet Garden, an organic fresh supplies brand, is seeking approximately $10 million in funding from various investors. Tanglin Venture Partners has also recently invested in Master Chow, a noodles brand.

Previously, Beco raised $3 million in a Series A round in 2022, led by Rukam Capital. The company's current post-money valuation stands at $11.1 million, according to Tracxn. Sankalp Gupta, Partner at Tanglin Venture Partners, highlighted the shift in consumer preferences towards healthier, toxin-free products: “Beco’s commitment to product innovation and a robust supply chain has enabled them to offer superior products at competitive prices.”

With its latest funding round and strategic plans, Beco is poised to make significant strides in the eco-friendly consumer goods market, responding to growing consumer demand and expanding its reach both offline and online.