Ather Energy Targets Families with Feature-Rich Rizta Electric Scooters

Ather Energy, a leading electric scooter (EV) manufacturer, has set its sights on the family market with the launch of its new Rizta range. Unveiled on Saturday, the Rizta series aims to redefine electric mobility for families, offering a blend of practicality, comfort, and performance.

Rizta: Designed for Families

Priced competitively with a starting range of Rs 1.09 lakh, the Rizta comes in two variants: the Rizta S and the Rizta Z. Both models prioritize family needs, featuring larger, flatter seats and increased storage capacity compared to Ather's previous offerings. This focus on comfort caters to everyday family commutes and errands.

Battery Options for Varied Needs

The Rizta caters to diverse driving requirements with two battery options. The standard 2.9 kWh battery pack delivers a predicted IDC range of 123 kilometers, ideal for city commutes. For families seeking extended range, the higher-end Rizta Z boasts a 3.7 kWh battery with a predicted IDC range of 160 kilometers.

Ather Stack 6 and New Mobile App Enhance User Experience

Ather continues its commitment to innovation with the introduction of Ather Stack 6, its latest technology stack. This upgrade promises improvements in safety features and user experience through its enhanced mobile app.

Halo Smart Helmets: A Safety-Focused Accessory

Further emphasizing safety, Ather also launched its "Halo" series of smart helmets. The range includes the premium "Halo" helmet priced at Rs 12,999 and the lightweight "Halo Bit" at Rs 4,999. These helmets are designed to seamlessly integrate with the Ather scooters, potentially enhancing rider safety and convenience.

Production Capacity and Charging Network

While Ather's current manufacturing capacity stands at 4.5 lakh units per year, the company is currently producing around 1.5 lakh vehicles. Ather officials declined to specify the production capacity allocated for the Rizta. However, the company boasts a robust charging network with approximately 2,400 fast chargers and 210 service centers spread across India.

Ather Gears Up for Family EV Dominance

The launch of the Rizta signifies Ather's strategic shift towards capturing the burgeoning family EV market segment in India. With its focus on practicality, comfort, and technological advancements, Ather is well-positioned to compete with established players and become a household name for families seeking a reliable and sustainable mode of transportation.