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Assert AI Secures $4 Million in Funding, Democratizes Access to AI-powered Video Analytics

Assert AI Secures $4 Million in Funding, Democratizes Access to AI-powered Video Analytics

SUMMARY

Enterprise AI startup Assert AI raised $4 million in Series A funding led by Latent View and ICICI Venture. The funds will be used to expand their presence in the US and Middle East, invest in R&D, and improve their market reach. Their product "Pratham" is the world's first no-code platform for computer vision, making AI video analytics accessible to businesses without technical expertise.


This funding signifies a positive trend in the Indian enterprise tech sector. Assert AI caters to various industries like healthcare, logistics, and manufacturing, and has delivered solutions to over 50 large corporates, SMEs, and government enterprises. Other enterprise tech startups like FlexiCloud and Runo have also recently secured funding, highlighting investor confidence in the sector.


Assert AI, a leading enterprise technology startup specializing in computer vision solutions, has successfully secured $4 million in Series A funding. This investment round was co-led by prominent figures like Ramesh Hariharan (Latent View), Prashant Purker (ICICI Venture), and Arya.ag, along with participation from other undisclosed investors.


Funding Fuels Global Expansion and Innovation

The Mumbai-based company plans to leverage the fresh capital for strategic expansion across key markets. Assert AI has already established a presence in the United States and the Middle East, and this funding will empower them to further solidify their footprint in Western markets.


Boosting Research, Development, and Market Presence

The funding will be strategically allocated to fuel Assert AI's growth across various areas. A significant portion will be directed towards bolstering their presence in key existing markets, allowing them to cater more effectively to their established client base. Additionally, the investment will enhance their research and development efforts, enabling them to continue pioneering advancements in computer vision technology.


Pratham: Democratizing AI for Businesses

Assert AI's commitment to innovation is evident in their flagship product, Pratham. This revolutionary platform is the world's first no-code solution for computer vision, specifically designed to empower non-AI users. Pratham effectively removes entry barriers, allowing businesses to harness the power of AI-powered video analytics regardless of their technical expertise.


Comprehensive Data Integration and Actionable Insights

Pratham offers a comprehensive suite of data integration options to seamlessly integrate with clients' existing production systems. This includes API endpoints for programmatic access, direct hardware integration capabilities, and user-friendly dashboards that translate complex data into actionable insights. Assert AI's solutions empower businesses to make informed decisions based on real-time data analysis derived from advanced computer vision algorithms.


Beyond Pratham: Comprehensive Solutions

Assert AI's offerings extend beyond the groundbreaking Pratham platform. They also provide Falcon, a drone-based service designed for warehouse inventory management. Falcon's real-time tracking and optimization capabilities streamline warehouse operations and enhance efficiency.


Looking Ahead: Partnerships and Positive Impact

With this successful funding round, Assert AI is well-positioned for continued growth and industry leadership. They aim to forge strategic partnerships, deliver impactful solutions across diverse sectors, and drive positive change through the transformative power of computer vision technology.


Assert AI's Diverse Client Base

Assert AI caters to a wide range of businesses across various industries, including healthcare, warehousing, logistics, and manufacturing. Their official website highlights their successful track record, stating, "Till date we have delivered 50+ unique applications to Large Corporates, SMEs and Government enterprises."


Thriving Enterprise Tech Landscape

Assert AI's funding success reflects the growing momentum within the Indian enterprise technology sector. Recent funding rounds for FlexiCloud (cloud-based solutions) and Runo (customer relations management) further underscore the investor confidence in innovative enterprise tech startups.


Assert AI's Series A funding round serves as a testament to the company's innovative approach and their significant contributions to the field of computer vision. As they leverage this investment to expand their global reach and fuel further advancements, Assert AI is poised to become a key player in shaping the future of AI-powered business solutions.

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April 30, 2024

Kalpana Maurya