Who is Anjali Sardana? The 23-year-old behind ₹2,000 crore Pronto
Kalpana Maurya
1 Oct 2026 · 3 min read

Anjali Sardana, 23, started Pronto in April 2025 to bring structure to India's informal domestic help market. In about 18 months it has grown from one Gurugram hub to more than 18,000 daily bookings, with Tracxn recording a valuation of about $202 million (nearly ₹2,000 crore).
Anjali Sardana was 23 when she launched Pronto on 1 April 2025, an app that sends trained, background-verified workers to homes for chores such as cleaning, mopping, laundry and ironing. According to Tracxn data cited by Mint on 30 September 2026, the startup's latest recorded valuation was about $202 million, or nearly ₹2,000 crore, as of early July 2026.
Pronto started with a single hub in Gurugram handling about 170 bookings a day. By early 2026 it was handling more than 18,000 a day.
From Georgetown to Gurugram
Sardana graduated from Georgetown University in 2024 with a Bachelor of Science in biology. She began working on the idea while still a student, researching India's informal labour market and how hard it is for households and workers to find each other reliably, Mint reported, citing India Today.
After graduating she briefly held investment roles at venture firms including Bain Capital and 8VC, according to Moneycontrol as cited by Mint. She launched Pronto less than a year later and is its sole founder, Entrackr reported.
How Pronto works
Customers book same-day or recurring visits through the app. Pronto recruits, verifies and trains its workers, whom it calls Pros, and assigns them structured shifts. Many jobs are fulfilled in about 10 minutes from a network of local hubs. A large share of the workforce is women; Sardana told TechCrunch in March that about 99% of its 4,500 active professionals were women.
Mint lists Pronto's cities as Delhi-NCR, Bengaluru, Mumbai, Hyderabad and Chennai, alongside Gurugram. TechCrunch, in March, reported 10 cities and more than 150 micromarkets. Rivals include Snabbit and Urban Company.
Funding so far
Pronto launched after a $2 million seed round from Bain Capital. Entrackr reports it raised an $11 million Series A led by General Catalyst in August 2025. In March 2026 it closed a $25 million Series B led by Epiq Capital, with Glade Brook Capital, General Catalyst and Bain Capital Ventures, at a $100 million post-money valuation, per TechCrunch and Entrackr. Filings reviewed by Entrackr showed Sardana's stake fell to 38.33% after that round.
Mint reports a further extension of about $20.2 million in May 2026, which Tracxn links to the roughly $202 million valuation. Mint also says headcount reached about 676 by May 2026.
What next
Sardana believes Pronto's model could eventually extend to India's wider informal workforce, including small manufacturing and services. For now the company remains focused on household services. Speaking to TechCrunch, she said customers “will come to the platform that provides the highest quality service.”
Key facts
- Company: Pronto
- Founder: Anjali Sardana (sole founder)
- Launched: 1 April 2025, Gurugram
- Service: on-demand and recurring home chores by trained, verified workers, often in about 10 minutes
- Daily bookings: 170 at launch; 18,000+ by early 2026
- Latest recorded valuation: about $202 million (nearly ₹2,000 crore), per Tracxn, early July 2026
- Series B: $25 million led by Epiq Capital, March 2026
- Founder stake after Series B: 38.33% (Entrackr)
Frequently asked questions
Who is Anjali Sardana?
She is the 23-year-old founder of Pronto, a Georgetown biology graduate who briefly worked at Bain Capital and 8VC before launching the startup in April 2025.
What does Pronto do?
Pronto connects households with trained, background-verified workers for chores like cleaning, laundry and ironing, often arriving in about 10 minutes.
What is Pronto's valuation?
Tracxn recorded a valuation of about $202 million, or nearly ₹2,000 crore, as of early July 2026.
Who has invested in Pronto?
Investors include Bain Capital Ventures, General Catalyst, Glade Brook Capital and Epiq Capital, which led the $25 million Series B in March 2026.



