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About
FreshTerra is an omnichannel food retail brand owned by Elixiir Foods, founded by Arvind Mediratta and Ambuj Narayan. It operates company-owned premium grocery stores combining in-store retail with a mobile app, selling farm-sourced fruits and vegetables, dairy, antibiotic- and chemical-free meat, poultry and seafood, certified organic staples, gourmet products and private-label goods. Its first flagship store opened in Gurugram, and it plans 12-15 stores across Delhi-NCR by FY28 before expanding to Bengaluru, Pune and Hyderabad.