CEODekho

Arvind Mediratta

Elixiir Foods

B.Tech in Chemical Engineering, Indian Institute of Technology Delhi (1989); MBA in Marketing and Finance, Indian Institute of Management Calcutta (1991)

About

Indian retail executive and Founder & CEO of Elixiir Foods, which operates the fresh, wholesome and gourmet food retail brand FreshTerra, launched with its first flagship store in Gurugram alongside a mobile app for home delivery. He co-founded the company with Ambuj Narayan. He was previously Managing Director & CEO of Metro Cash & Carry India (February 2016 to 2023), and subsequently MD & CEO of Hippo Homes, a Dalmia Bharat Group company. Earlier roles include Global Officer and VP of Merchandising for Fresh and VP Operations (Texas) at Walmart US, COO of Walmart India's cash-and-carry business, CMO for South Asia at Yum! Brands, CMO at Whirlpool India and Marico India, and a decade at Procter & Gamble.

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